Things Facebook learns from your relationship status changes

If you want to get into a relationship, Valentine’s Day and Christmas are the best days to find love says a new study by Facebook.

The large-scale study looks at how relationships -- as self-reported by Facebook users via status update changes on the social network -- are influenced by seasons, holidays and even the days of the week.

“Using U.S. Facebook data from 2010 and 2011, we looked at how different times of the year affect the beginning and ending of relationships,” said Jackson Gorham and Andrew T. Fiore, members of Facebook’s Data Team. “We started by tabulating the changes from a non-coupled relationship status, like "Single" or "Divorced," to a coupled status, like "In a relationship" or "Engaged." We compared that figure against the number of changes in the other direction, from coupled to non-coupled, to calculate the net percentage change. As an example, 4% more people entered into coupledom in December 2011 than left it, a net gain for romance.”

Facebook notes that there is a margin of error in its results as many people may choose to hide their relationship status from friends after a breakup rather than changing it.

On February 14 (Valentine’s Day) there were almost 50 percent more relationships created than breakups, said Facebook. Christmas was also a hot period for new relationships with 34 percent more relationships than breakups reported on December 25 and 28 percent more on December 24.

“Sometimes changes to relationship status are meant to be in good fun. The fifth biggest day for a net increase in relationships was April 1st, or April Fool's Day, which saw 20% more relationship initiations than splits. But unsurprisingly, many of these appear to be short-lived: April 2nd was the year's most extreme day in the other direction, with 11% more break-ups than new relationships,” said Facebook.

According to the study, people on Facebook were more likely to start a relationship after the weekend and more likely to break up with someone towards the end of the week.

Overall, the summer months of May through August were bad news for Facebook relationships in the US. Reported relationships were much lower during these months than the rest of the year.

Technology blog The Next Web said this study should make people think twice about what information they share with social networks like Facebook. “[T]he smallest piece of information in our Facebook profiles – a relationship status – can be used to establish entire patterns about user lifestyles,” cautioned The Next Web, “it’s an excellent reminder that with free services like Facebook, you’re not the customer, you’re the product.”

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Most Popular

  • 5 Tips to Clean Your Cell Phone (Trust Us, You Need To!)

    5 Tips to Clean Your Cell Phone (Trust Us, You Need To!)

    Healthy Living - Mon, Apr 14, 2014 11:30 PM PHT
    5 Tips to Clean Your Cell Phone (Trust Us, You Need To!)

    "It's always a good idea to do a quick search for cleaning instructions for your model with the cellphone manufacturer," says Lori Philbin from republicwireless.com. Tech Armor sells a cleaning kit that includes pre-moistened cleaning wipes and a gel screen cleaner ($12.95 at techarmor.com) and iKlear has non-toxic cleaning products for a variety of electronic devices (prices start at $9.95, iklear.com). …

  • 2014 Holy Week mall schedule

    2014 Holy Week mall schedule

    Yahoo Southeast Asia SHE - 8 hours ago
    2014 Holy Week mall schedule

    Before you head for the mall or the grocery during the Holy Week, consult this guide. …

  • This is Your Heart on Energy Drinks

    This is Your Heart on Energy Drinks

    Healthy Living - Tue, Apr 15, 2014 1:03 AM PHT
    This is Your Heart on Energy Drinks

    Your heart responds to the high levels of caffeine in energy drinks in more ways than one. …

  • 22 Surprising Uses for Turmeric

    22 Surprising Uses for Turmeric

    Healthy Living - Mon, Apr 14, 2014 11:17 PM PHT
    22 Surprising Uses for Turmeric

    Along with its anti-inflammatory benefits, this antioxidant-rich staple from the spice rack can be used for everything from dying Easter eggs to whitening teeth. …

  • Teething troubles for Chinese tourists in Thailand

    Teething troubles for Chinese tourists in Thailand

    Associated Press - 22 hours ago
    Teething troubles for Chinese tourists in Thailand

    CHIANG MAI, Thailand (AP) — The bucolic, once laid-back campus of one of Thailand's top universities is under a security clampdown. Not against a terrorist threat, but against Chinese tourists. …

POLL
Loading...
Poll Choice Options