Nail Art Society launches as nails keep growing

After explosive growth in the nails market over the past year, new site Nail Art Society has launched, offering customers a curated selection of nail products as a subscription-based service. The company joins a plethora of other options for home-delivered beauty boxes. 

Nail fanatics now have another option to get their monthly fix of new products and styles. Nail Art Society deliver subscribers a once-a-month nail survival kit, containing nail art accessories, polish, professional tools and step-by-step guides to allow you to achieve exciting new looks at home.

"I've been a fan of Japanese nail art for years and I saw how much the market has grown," founder and chief executive officer Tia Valenciano told WWD. "I started doing a lot of research targeted to this specific niche and we developed a way to curate nail art because women don't necessarily have access to all the products needed to create these looks."

The nail market is certainly booming: according to retail analysts at NPD, nail products generated $33 million in sales year-to-date through November 2012 and posted a 49% growth in dollar sales in US department stores. There have been a number of growing trends within the market, whether it's vegan products like Obsessive Compulsive Cosmetics or the different brands and services offering nail fans small amounts of different products in order to feed their beauty habits.

Nail Art Society subscribers will also get exclusive access to video tutorials, trend reports and tips from celebrity nail artists and beauty insiders. At present, Nail Art Society only ships within the United States, but plans to expand to Canada and Europe. 

Monthly subscription to the NAS service costs $19.95, and users can pay quarterly ($58.85) or for a whole year ($219.40). NAS delivers full-size products rather than mini-samples, and unlike some rival services like luxury polish rental service lacquerous.com, users are able to keep the products.

Nonetheless, there is plenty of competition in the market. Currently US-based Julep also targets beauty 'mavens' who receive a monthly selection of the brand's nail colors, and France's Nailybox offers "6 to 9" nail products home delivered for €13 every month.  

Meanwhile, the home delivery Glossybox service delivers subcribers five travel-sized beauty products each month for a set fee, and according to the company it has shipped 2 million boxes to customers in its first 1.5 years of operations. The service launched in the US and is available in Austria, Brazil, Canada, China, France, Germany, Italy, Japan, Netherlands, Poland, South Korea, Spain, Sweden, Taiwan, and the United Kingdom.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Latest News

  • Small tsunami generated in Pacific after earthquake Associated Press - Mon, Mar 30, 2015 11:31 AM PHT

    SYDNEY (AP) — A powerful earthquake rattled the South Pacific nation of Papua New Guinea on Monday, generating a small tsunami and frightening locals near the epicenter, but prompting no reports of damage or injuries. …

  • Super typhoon weakens after entering Philippines Associated Press - 2 hours 57 minutes ago

    MANILA, Philippines (AP) — A super typhoon blamed for the deaths of at least four people on islands in the western Pacific Ocean has weakened after reaching Philippine waters and is expected to further lose strength as it approaches the country's northeastern coast, officials said Thursday. …

  • Heartfelt letter thanking pilot goes viral AFP Relax - 22 hours ago
    Heartfelt letter thanking pilot goes viral

    In the wake of the Germanwings crash and a particularly dark year in commercial aviation, a passenger’s heartfelt handwritten letter thanking her pilots has gone viral after being posted on Twitter. Uploaded by Cheshire, UK-based pilot, @jaidillon March 30, the photo capture has since been retweeted more 3,820 times on Twitter and favorited more than 3,000 times. The letter was given to a colleague from a passenger, says Jai Dillon on Twitter, and thanks the crew at a time when flyers are …

  • AP PHOTOS: For Israeli teens, military is rite of passage Associated Press - Tue, Mar 31, 2015 4:17 PM PHT
    AP PHOTOS: For Israeli teens, military is rite of passage

    YAKUM, Israel (AP) — Israeli high school seniors have more on their minds than prom and final exams. …

  • Turin Egyptian Museum gets overhaul of pharaonic proportions Associated Press - Wed, Apr 1, 2015 4:02 AM PHT
    Turin Egyptian Museum gets overhaul of pharaonic proportions

    TURIN, Italy (AP) — For the earliest Egyptologists, a trip to the Egyptian Museum in Turin was considered indispensable. The museum's new director is seeking to return the almost 200-year-old museum to its one-time prominence, boosted by an overhaul of the collection and exhibit space of near-pharaonic proportions. …

  • Russian superhighway could connect London to New York AFP Relax - Fri, Mar 27, 2015 1:24 AM PHT
    Russian superhighway could connect London to New York

    Russia has unveiled ambitious plans to build a superhighway that, in theory, could make it possible to drive from London on one end to New York on the other. According to a report by The Siberian Times, the head of Russian Railways is asking the government to seriously consider his project dubbed the Trans-Eurasian Belt Development, the first modern transportation corridor that would link up the Pacific to the Atlantic Ocean. Plans call for the construction of a new high-speed railway and the …

  • "New wave" of GMOs: pink pineapples, purple tomatoes Associated Press - 15 hours ago
    "New wave" of GMOs: pink pineapples, purple tomatoes

    WASHINGTON (AP) — With recent government approval of potatoes that don't bruise and apples that don't brown, a new generation of genetically modified foods is headed to grocery shelves. …

  • Nepal says climbers returning to climb Mount Everest Associated Press - 18 hours ago
    Nepal says climbers returning to climb Mount Everest

    KATHMANDU, Nepal (AP) — Mountaineers are returning to Mount Everest as the climbing industry recovers from last year's deadly disaster on the world's highest peak, a Nepalese official said Wednesday. …

POLL

My New Year's resolution is to:

Loading...
Poll Choice Options