Bloggers are abuzz with claims from Chilean company Mohicano Jeans that its product has magical powers to smooth cellulite and stretch marks, prevent sagging, and even help you shed extra weight.
"A new trend is emerging that combines lazy-girl fitness and everyone's favorite wardrobe staple: weight-loss jeans," writes blog Refinery29. Meanwhile blog Blisstree adds, "I love The Sisterhood of the Traveling Pants as much as anyone, but last time I checked jeans don't actually have magical powers.
The company reportedly claims its $80 jeans contain aloe vera, amino acids and enzymes infused in the fabric, which promote cell growth, collagen and elastin. Downside: you'll need to wear the jeans for 15 days in a row for the ointments to transform your thighs. Afterward, you can keep wearing the jeans to boost the effect; their ingredients last for up to 40 washes, after which you don't need to stop wearing them, but they'll have lost their special powers.
Other brands are also in on the act, including American demin brand Wrangler. For its spring/summer 2013 line, the brand is offering three "cosmetic" jeans -- two that hydrate your skin and prevent aging with olive oil and aloe vera and another that is said to contain anti-cellulite agents.
LeRock also has a cellulite-fighting Eve jean that can last for 28 days for $275, writes Refinery29.