Lazada.vn Greets the New Year with 3 Days of Vietnam Online NOW

Screen shot 2013-01-22 at 3.06.59 PM

This year’s Tet, Vietnamese New Year, is on February 10th. That’s less than 20 days away. In reality, it’s even less as Vietnamese people mentally shut down a week before the New Year. However, Lazada and its Rocket Internet sibling e-commerce sites (Zalora, OfficeFab, HungryPanda) are coming together to emphasize that this is the year when e-commerce in Vietnam comes of age.

Lazada Vietnam’s managing director, Christopher Beselin, explained:

The basic idea is: this is the Tet where you will start to shop online. We will look back at this Tet as the one where the tipping point happened.

It all starts this Wednesday at midday. Lazada will kick off pre-Tet shopping with three days of new promotions:

  • Day 1: Massive gift card giveaway activity to encourage people all across Vietnam to have their first online shopping experience.
  • Day 2: Competition for an attractive Apple product (rumour has it that it’ll be an iPhone 5)
  • Day 3: First 99 customers at noon will get a nice prize with their order

The campaign, dubbed Vietnam Online NOW, stems from Lazada’s belief that 2013 is the year of e-commerce. In the one year since the Amazon-like store opened in Vietnam, Lazada has expanded beyond Ho Chi Minh city into Hanoi and surrounding rural areas. This growth comes from its diverse product range that offline stores in rural areas cannot compete with. It’s a significant competitive advantage for e-commerce in Vietnam where offline retail cannot adapt as fast as online stores. Thus, the job of e-commerce sites in 2013 will mainly be in convincing consumers that e-commerce is safe, reliable, and easy.

Rocket Internet’s Lazada business runs in five countries in Southeast Asia and raised over $100 million in funding in just four months last year.

Despite growing concerns over the macro-economy of Vietnam, e-commerce may continue to grow into offline stores’ traditional market share as well as in accessing markets outside urban areas.

By the time of this post, Lazada has already clocked in over 25 million visits to its site in Vietnam aline. Total unique visits in the country is around 15 million.


The post Lazada.vn Greets the New Year with 3 Days of Vietnam Online NOW appeared first on Tech in Asia.
Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Most Popular

  • 10 Natural Cough Remedies

    10 Natural Cough Remedies

    Healthy Living - Thu, Apr 17, 2014 11:24 PM PHT
    10 Natural Cough Remedies

    The next time you have an annoying cough, take your grandmother's advice and try one of these natural remedies. …

  • 11 Ways to Lose Weight This Weekend

    11 Ways to Lose Weight This Weekend

    Healthy Living - Sat, Apr 19, 2014 1:31 AM PHT
    11 Ways to Lose Weight This Weekend

    When Friday rolls around, your mind automatically flips the switch--off from work and off from keeping your diet. Americans consume 400 more calories during that 48-hour period than on the typical weekday, according to a study published in the Journal of …

  • Lost Your Keys Again? 8 Tips for Finding Misplaced Objects

    Lost Your Keys Again? 8 Tips for Finding Misplaced Objects

    Healthy Living - Fri, Apr 18, 2014 10:43 PM PHT
    Lost Your Keys Again? 8 Tips for Finding Misplaced Objects

    Keeping track of my stuff. Not being able to find something is a minor challenge to happiness, of course — but it’s one of those minor things that can make me crazy. …

  • 24 is the New Over-the-Hill (Sorry!)

    24 is the New Over-the-Hill (Sorry!)

    Healthy Living - Fri, Apr 18, 2014 10:55 PM PHT
    24 is the New Over-the-Hill (Sorry!)

    According to new research, if you're over 24, you've already reached your peak in this very specific area. …

  • 7 Ways Doctors Nix Back Aches

    7 Ways Doctors Nix Back Aches

    Healthy Living - Fri, Apr 18, 2014 9:41 PM PHT
    7 Ways Doctors Nix Back Aches

    Get this: 80 percent of us will experience back pain at some point. The advice these docs give their pals can help you stay miraculously immune. By Lisa Mulcahy, REDBOOK.You might be the back-pain "type." Relax, already!"I see people all the time who have certain traits that can really contribute to back pain. Usually it's that woman who's very stressed, which makes her body susceptible to inflammation, a major cause of back pain. She's dehydrated, sits at a desk, and doesn't exercise enough. …

POLL
Loading...
Poll Choice Options