Keira Knightley Chanel ad censored in the UK

The advertising authority in the United Kingdom has censored Keira Knightley's Chanel Coco Mademoiselle advert after it appeared next to children's film "Ice Age 2."

A Chanel ad featuring Keira Knightley as a retro-motorbike riding model muse, has been censored by the UK Advertising Standards Authority (ASA) after it appeared next to the animated film "Ice Age 2."

In the video, Knightley's character races on a motorbike to a photo shoot where she is undressed by the photographer. Wrapped up in nothing but the bedsheets she distracts him, before making her mysterious exit. This was too much for some parents, and the government body intervened after complaint that the commercial was unsuitable for the children likely to be viewing the film.

"The ASA acknowledged that the undressing in the ad took place in the context of a photo shoot but nevertheless considered those scenes involved sexually suggestive content," announced the authority in a statement.

According to the Telegraph newspaper, Chanel argued that Gabrielle 'Coco' Chanel was 'known for being a strong, independent woman' herself, but was unsuccessful in its efforts to fight the ban. According to the ASA "the ad must not be broadcast again in its current form in or around programs of particular appeal to children."

The 60-second spot was directed by Joe Wright (of "Atonement" and "Anna Karenina" fame), who has since gone on to work with Chanel again on the recent Chanel No. 5 campaign featuring Brad Pitt.

The UK authority has recently banned ads by retailer American Apparel, and in 2011 censored a print ad by fashion brand Marc Jacobs featuring a 17-year-old Dakota Fanning in a 'provocative' pose. (jt/cm)

You may also like:

Which day is the best time for sex?

The difference between love and lust

Can sexist stereotypes boost a man's performance?

Man sues wife for being ugly

Most essential relationship skills

SLIDESHOW: Memorable PETA Ads

Pamela Anderson, Christian Serratos and Eva Mendes are just a few of the celebrities who've bared (literally and figuratively) their desire to stop the use of fur.
1 / 16
Public | Photo By Public.fr
Thu, Jan 19, 2012 2:02 AM PHT
 

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Most Popular

  • Do You Have a Bowel Problem?

    Do You Have a Bowel Problem?

    Healthy Living - Tue, Apr 22, 2014 10:34 PM PHT
    Do You Have a Bowel Problem?

    Those sweets are just one category of "fermentable carbohydrates," foods that can wreak havoc on some people's guts (another common irritating class is lactose), causing diarrhea, gas and/or bloating. …

  • The Shocking Reason You May Be Tired

    The Shocking Reason You May Be Tired

    Healthy Living - Fri, Apr 18, 2014 11:33 PM PHT
    The Shocking Reason You May Be Tired

    So my doctor prescribed two medications, including a synthetic thyroid hormone to replace what my body was having trouble making. It turns out that my story is actually quite common, especially since the risk for thyroid disorders tends to increase as you get older-and women are up to eight times more likely than men to develop one. I was also surprised to learn that having an underactive thyroid is the most common problem, but it can be tricky to diagnose. The gold standard for measuring …

  • Weight Loss Mistakes Beginners Make

    Weight Loss Mistakes Beginners Make

    Healthy Living - Mon, Apr 21, 2014 10:38 PM PHT
    Weight Loss Mistakes Beginners Make

    Weight-loss rookies beware: despite your best efforts, you may be making some well-intentioned mistakes that not only halt your progress, but can actually cause weight gain, leaving you feeling anything but motivated. …

  • If You See the Word “Detox,” Run--and 5 Other Diet Claims Never to Believe

    If You See the Word “Detox,” Run--and 5 Other Diet Claims Never to Believe

    Healthy Living - Fri, Apr 18, 2014 9:41 PM PHT
    If You See the Word “Detox,” Run--and 5 Other Diet Claims Never to Believe

    If it sounds too good to be true, it probably is. By Ava Feuer, REDBOOK. …

  • Stowaway teen forces review of airport security

    Stowaway teen forces review of airport security

    Associated Press - Tue, Apr 22, 2014 11:29 AM PHT
    Stowaway teen forces review of airport security

    SAN JOSE, Calif. (AP) — A 15-year-old boy found his way onto an airport's tarmac and climbed into a jetliner's wheel well, then flew for five freezing hours to Hawaii — a misadventure that forced authorities to take a hard look at the security system that protects the nation's airline fleet. …

POLL
Loading...
Poll Choice Options