Just in: Harvey Nichols Beauty Bazaar Love Thyself Campaign With Electric Pink Lips And Hot Pink Eyes

Just in: Harvey Nichols Beauty Bazaar Love Thyself Campaign With Electric Pink Lips And Hot Pink Eyes

Harvery Nichols has just released launch campaign shots for its beauty mecca 'Beauty Bazaar'.We didn't think we could get more excited about the the three floors, 22,000 square foot beauty Disneyland in Liverpool ONE, but then we saw the electric campaign with hot pink lipstick, pink eyeshadow and theatrical black eyeliner. We LOVE it.

The campaign was created by adam&eveDDB and shot by photographer Norbert Schoerner and features electric pink make up with the strapline ‘Love Thyself, Beauty Bazaar, Harvey Nichols.’ Pencil Wednesday 7 November in your diaries as this is when the beauty haven opens for business.

Daniela Rinaldi, the Group Concessions & Beauty Director at Harvey Nichols, who is leading the Beauty Bazaar told Grazia: "The decision to launch this globally innovative concept in Liverpool was based upon research that indicated the city had the second highest basket spend for beauty outside of London. With 3,000 millionaires and increasing recognition as one of the most cultural and diverse cities in the UK, Liverpool is the perfect destination for the first Harvey Nichols Beauty Bazaar store.

"In addition, Liverpudlian's are deemed 35% more likely to buy into tanning products than anywhere else in the country, (the city boasts 300 tanning salons - six times the national average!) This with the fact that women are reportedly happier after spending money on themselves and as a category, beauty remains resilient in any downturn."

Julia Bowe, Group Press and Marketing Director at Harvey Nichols said: "We wanted a campaign that would be iconic, beautiful and break the mould of normal beauty advertising, as this is a totally new concept in the beauty market. These advertisements bring to life the promise at the heart of our Beauty Bazaar, Harvey Nichols store which is; after pampering and indulging yourself from head to toe across three floors of beauty, looking in the mirror will be a captivating experience and you’ll fall in love with yourself all over again."

Road trip to Liverpool anyone?



Read more fashion and beauty news on graziadaily.co.uk
See what's in the latest issue of GRAZIA magazine
Click here to subscribe to the GraziaDaily newsletter
Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Most Popular

  • What Western and Asian travelers can't leave home without

    What Western and Asian travelers can't leave home without

    AFP Relax - Fri, Apr 18, 2014 11:57 PM PHT
    What Western and Asian travelers can't leave home without

    A new survey that looks at the travel habits of 50,000 people around the world has revealed that Western and Asian globetrotters have different priorities when it comes to travel necessities. Japanese travelers were the exception to the general rule and were the only group in Asia to choose credit cards (38 percent) over their phones (28 percent). Western respondents in the Americas and Europe, however, agreed that when it comes to travel necessities, the credit card was the one item they …

  • 11 Ways to Lose Weight This Weekend

    11 Ways to Lose Weight This Weekend

    Healthy Living - Sat, Apr 19, 2014 1:31 AM PHT
    11 Ways to Lose Weight This Weekend

    When Friday rolls around, your mind automatically flips the switch--off from work and off from keeping your diet. Americans consume 400 more calories during that 48-hour period than on the typical weekday, according to a study published in the Journal of …

  • Why Meditation Should Be Part of Your Daily Routine

    Why Meditation Should Be Part of Your Daily Routine

    Healthy Living - Sat, Apr 19, 2014 6:06 PM PHT
    Why Meditation Should Be Part of Your Daily Routine

    “You have to be able to tap into that place of strength and peace before you even hit the ground running. It sets the tone for the rest of the day.” …

  • An Important Strengthening Exercise for Expectant Moms

    An Important Strengthening Exercise for Expectant Moms

    Healthy Living - Sun, Apr 20, 2014 12:31 AM PHT
    An Important Strengthening Exercise for Expectant Moms

    A strong pelvic floor will also prevent incontinence and helps the body in returning to its pre-pregnancy state. However, only focusing on tightening the pelvic floor muscles isn’t enough, and doesn’t, in fact make it stronger. …

  • The Hidden Dangers of Sleeping Pills--and Why Women Are More at Risk

    The Hidden Dangers of Sleeping Pills--and Why Women Are More at Risk

    Healthy Living - Sat, Apr 19, 2014 5:56 PM PHT
    The Hidden Dangers of Sleeping Pills--and Why Women Are More at Risk

    What, then, is the solution to sleepless nights? Natural pills like melatonin are also a viable alternative to breaking out the big (habit-forming) guns. …

POLL
Loading...
Poll Choice Options