Jamie Oliver's latest book promises meals in 15 minutes

Jamie Oliver is upping the ante in the ‘meal-in-minutes’ category with his latest cookbook, which promises to deliver recipes in 15 minutes or less.

Jamie's 15-Minute Meals, released last week, rides on the coattails of its predecessor Jamie's 30-Minute Meals, which turned out to be Britain’s most popular cookbook of all time. During its 2010 release, the title became the fastest-selling non-fiction work in British publishing history.

For years, half-hour recipes have been the standard when it comes to quick, weeknight suppers. Perhaps the best example is food TV queen Rachael Ray, whose popularity on the 30-Minute Meals TV show parlayed into her own daytime talk show and spawned a branding empire in the US on par with the likes of Nigella Lawson in the UK.

Other famous food titles have also come out with their own version of half hour meals, including Cook’s Illustrated, Better Homes & Gardens, and 30-Minute Meals for Dummies.

Oliver’s latest book, however, is much more ambitious, promising home cooks that they can produce seared Asian beef, chicken with braised greens and potato gratin, and lamb meatballs, chopped salad and harissa yogurt in just 15 minutes – a challenge a slew of food writers, bloggers and chefs in the UK have already taken up and reported on with varying results.

While a professional chef writing for The Guardian was able to pull off Oliver’s seared Asian beef platter in under five minutes, other testers at both The Guardian and The London Evening Standard gave the book failing grades for not living up to its promise, clocking in at 22 to 30 minutes in real-time cooking.

Meanwhile, perhaps the most extreme example of shortcut cookery comes from the creator of the 4-Hour Workweek franchise Tim Ferriss, who claims to be able to teach the average person how to cook like a pro, compress six months of culinary school in 48 hours and speak fluent Spanish in eight weeks in The 4-Hour Chef.

A handful of recipes from Oliver’s 15-Minute Recipes can be downloaded from the book’s Facebook page at http://on.fb.me/SeDNLs.

Loading...

Editor’s note:Yahoo Philippines encourages responsible comments that add dimension to the discussion. No bashing or hate speech, please. You can express your opinion without slamming others or making derogatory remarks.

Most Popular

  • 8 Health Flubs You Make Every Day

    8 Health Flubs You Make Every Day

    Healthy Living - Wed, Apr 23, 2014 4:54 AM PHT
    8 Health Flubs You Make Every Day

    If you blow, pick, or pluck your nose, you're not doing yourself any favors. And that's just one body part! Here are eight health sins you didn't realize you were making. …

  • 5 Habits You Need for a Lifetime of Great Sleep

    5 Habits You Need for a Lifetime of Great Sleep

    Healthy Living - Tue, Apr 22, 2014 11:33 PM PHT
    5 Habits You Need for a Lifetime of Great Sleep

    Work on developing these habits to sleep soundly every single night. …

  • Do You Have a Bowel Problem?

    Do You Have a Bowel Problem?

    Healthy Living - Tue, Apr 22, 2014 10:34 PM PHT
    Do You Have a Bowel Problem?

    Those sweets are just one category of "fermentable carbohydrates," foods that can wreak havoc on some people's guts (another common irritating class is lactose), causing diarrhea, gas and/or bloating. …

  • 15 Things Introverts Love

    15 Things Introverts Love

    Healthy Living - 22 hours ago
    15 Things Introverts Love

    You're all in favor of a long conversation with a friend. But small talk with strangers? Not so much. …

  • 20 Life-Changing Shortcuts to Make Adulthood Easier

    20 Life-Changing Shortcuts to Make Adulthood Easier

    Healthy Living - Wed, Apr 23, 2014 2:20 AM PHT
    20 Life-Changing Shortcuts to Make Adulthood Easier

    Our beauty editor Carly Cardellino says that you do not need to let an upscale makeup store salesperson talk you into getting a $300 serum made of crushed-up diamonds. Just go to CVS. …

POLL
Loading...
Poll Choice Options