As the US prepares for Mother's Day on May 13, a new digital platform for yummy mommies across the globe looking to share style tips launched May 9.
Following the introduction of an iPad app back in November and a soft launch in mid-March, the new site Elizabethstreet.com acts as a network for on-trend mothers internationally.
Features on the site, which covers fashion, travel, activities, culture, philanthropy, and lifestyle, include interviews, video segments, and street style shots with notable stylish mothers including designers Cynthia Rowley and Dee Ocleppo.
The official launch also sees the introduction of a new "Little Pink Book," section, which acts as a worldwide directory for mothers seeking the best in shopping, restaurants, museums and outdoor parks in locations such as New York, Los Angeles, London and Paris.
The site comes just as the internet has seen the rise of a new breed of blog on both sides of the Atlantic from stylish mothers sharing the outfits they don to complete daily tasks such as the school run.
The UK's recently launched Suburban Style focuses on practical yet fashionable outfits, while US working mother site workingcloset.com offers an insight into remaining stylish amid a hectic lifestyle.
Meanwhile, at cocomamastyle.com, where new celebrity mothers including Beyoncé Knowles are a source of inspiration, ladies can pose their fashion queries as well as sharing their "mama must-haves."