Rachel Zoe has announced the addition of two more categories to her eponymous fashion line, as she continues her bid to become a lifestyle brand.
Earlier this month the designer and celebrity stylist hosted a party to celebrate the launch of women’s digital company the Zoe Media Group, expanding on her popular online style advice newsletter The Zoe Report, and she has now revealed her ambitions for design expansion.
In a video featured on You Tube as part of her recent participation in web fashion series Style Rules, Zoe teases that February will see the launch of two new categories for her fashion line, although the fashionista refuses to divulge what those categories will be.
Zoe’s collection already includes ready-to-wear, shoes and bags, although her recent expansion into respective newsletters on beauty products and accessories suggests this could be the new design direction for the creator.
See Zoe discussing her expansion at http://youtu.be/m7yBTCwthfY, where she expresses her “constant mission to create a lifestyle brand” where women could wear “Rachel Zoe head to toe”.
Creators such as Tory Burch and Tom Ford have already proven such lifestyle brands can be highly lucrative. Ford, previously creative director of Gucci and YSL, launched the Tom Ford brand in 2005, which now boasts men's and womenswear, a cosmetics and fragrance line and an eyewear license.
Meanwhile, Burch launched her own fashion label in 2004, going on to sell products ranging from swimwear to handbags.
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