L'Oréal heir set to debut menswear line this summer

AFP Relax – Fri, Jun 1, 2012 10:40 PM PHT

The inaugural collection of the Exemplaire label, co-founded by Jean-Victor Meyers, grandson of Liliane Bettencourt of the L'Oréal cosmetics company, and Louis Leboiteux, is set to be in stores in the coming month.

When contacted by Relaxnews, the label stated that no precise date could be given at this time but that the collection would be shown in a media presentation and have its retail launch in June.

Initially created in February, Exemplaire's collection will consist mainly of articles in cashmere including sweaters, jackets and scarves. Basing its designs around a classic aesthetic, the brand will also sell trendier peices like Teddy-style jackets.

Currently, the label's website indicates four retailers that will carry the collection -- in New York, Beverly Hills, London and Paris.

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