The New York runways leave London a hard act to follow. Can British Fashion come up with the creative goods to outdo its predecessor?
Offering over 70 fashion shows and presentations from now until September 18 plus an eclectic mix of heritage megabrands and budding ready-to-wear labels, there's no denying the city's ability to deliver. Quirky models, high-street gatecrashers and crowds of eccentric hangers-on are what makes this fashion week. London's reputation for being a fountain of boundless creativity still stands.
Staying true to the city's unpretentious spirit, the organizers of LFW are live-streaming all shows on their website http://www.londonfashionweek.com/.
Relaxnews has picked the stand-out shows to look out for:
New York may be getting close, but fresh edgy fashion remains London's forte. On Sunday (day 3), Jonathan Saunders -- Scottish designer and winner of Vogue's 2012 Fashion Fund award -- will take to the runway. Stints at Alexander McQueen, Christian Lacroix, Pucci and Chloe prior to setting up his own label enabled him to hone his skills as a colorist and print artist.
Also showing on Sunday is rising LFW star Mary Katrantzou. Along with Erdem, the Greek-born designer has helped put London on the map for hypnotizing digital prints and all-over graphics.
New kids on the block Louise Gray and David Koma plus heavyweights Vivienne Westwood Red Label, Paul Smith, Temperley London are all part of Sunday's must-see lineup. Also on the day of rest, NYFW followers will be keeping a close eye on Preen led by design duo Thornton Bregazzi as they return to LFW after a six-year absence, and also Matthew Williamson who previously showed in the Big Apple.
A cluster of London's most directional brands will share their visions for next Spring on day 4 (Monday 19). These include Burberry, Peter Pilotto, Pringle of Scotland, Giles and Mark Fast whose curvy fashion models never fail to cause a stir.
At the close of day 4, in addition to presenting his ready-to-wear vision for Spring, JW Anderson will be celebrating in style. The designer will host a launch party for his first capsule collection for high-street fast fashion brand Topshop. The low-cost designer line will feature pieces with a "sligtly iconic feel" such as hand-knitted bat sweaters, revealed Anderson in a recent interview with Grazia magazine.
Official LFW sponsor Topshop is also set to make a splash as it sends its latest Unique range down the runway. Topshop's new creative director, ex-British Vogue fashion buff Kate Phelan for whom the store remains her ultimate "trolley dash" is making sure the brand is moving in the right direction. This season, Topshop are enabling customers to personalize and buy looks straight from the catwalk online.