The late Michael Jackson will reunite with Pepsi posthumously as part of the beverage company's ‘Live for Now' campaign, with one billion Pepsi cans featuring a iconic image of the King of Pop in more than 20 countries.
The Jackson soda cans will go on sale in China on May 8 and launch in the US later in the month, rolling out in other markets afterwards.
In addition, this will coordinate with a new partnership with the pop star's estate to mark the 25th anniversary of Jackson's Bad album, with the release of remixes of songs by Sony Music, according to The Wrap.
Contests will give fans a chance to win new Michael Jackson-themed merchandise, as well as tickets to the Cirque du Soleil show Michael Jackson: The Immortal World Tour, other digital content and more events.
Since 1983, Pepsi has worked with the Jacksons, including Michael Jackson's Pepsi television commercials in 1984.
RC

