The influence of international bestseller Fifty Shades of Grey has reached a new level, with Marc New York's debut ad campaign being inspired by the erotic novel.
Penned by British writer E. L. James, the first book in the Fifty Shades series became an international phenomenon in 2011 and subsequent titles Fifty Shades Darker and Fifty Shades Freed were just as popular.
Telling the story of a 21-year-old English literature student called Anastasia Steele and her kinky billionaire lover Christian Grey, Fifty Shades of Grey has now inspired Andrew Marc's creative director Chris Gbur.
Marc New York, a division of US luxury label Andrew Marc, is advertising for the first time this fall, choosing 2008 Miss Universe winner Dayana Mendoza and former Scottish rugby player Thom Evans to appear in the Fifty Shades style shoot.
Marc New York is known for its men's outerwear, knitwear, neckwear and accessories, while the women's collection includes outerwear, dresses, handbags and sunglasses. For the campaign Evans simply has a low hanging towel to protect his modesty, while Mendoza wears a slinky zipped down dress.
The news of the campaign comes shortly after UK tailors Norton & Townsend announced a menswear collection inspired by Fifty Shades of Grey's protagonist Christian, while earlier this year UK company Caroline Mickler Ltd announced that a line of beauty products, lingerie, jewelry, bedding and home furnishings inspired by the highly successful series is on the cards.
