Plastic surgeons in the US have reported a huge rise in the number of ‘chin jobs’ they are performing. 
Figures from the past year have shown a 71% increase in this type of cosmetic surgery, with 20,680 silicone chin implant ops performed in 2011.
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Though still a tiny proportion of all plastic surgery in the country, the huge jump in the number of ‘chin jobs’ shows an increasing desire by both men and women to alter their profile in this new way. The procedure claims to rectify unflattering double chins and strengthen weak jaw lines. And where America goes, the UK is sure to follow suit.
"People are considering chin augmentation as a way to restore their youthful look, just like a facelift,” explained Malcolm Roth, president of the American Society for Aesthetic Plastic Surgery (ASPS), which released the new figures.
His British counterpart, James McDiarmid, from the British Associate of Aesthetic Plastic Surgeons, clarified that most ‘chin jobs’ were done as part of bigger cosmetic operations.
No-one ever comes into my clinic asking for a chin implant,” James said. “Nobody says 'I want to look like Bruce Forsyth'. Instead, he revealed that this type of procedure is being incorporated into other operations, for example, when “the small chin is making the nose look bigger”.
The figures also showed that the number of men seeking ‘chin jobs’ equal women. So while women are still the biggest users of plastic surgery as a whole, it seems the increasing options available are appealing just as much to men.
