Following hot on the heels of the Met Ball debut live stream earlier this month, the upcoming CFDA (Council of Fashion Designers of America) Awards will be broadcast online in their entirety for the first time.
Until now, the prestigious annual ceremony has never been televised and has been strictly industry focused, although fashionistas will be able to catch all the action from the 2012 edition when it is broadcast on Style.com a day after the June 4 awards.
Style.com staff will also update fans live on social media, Instagram and Tumblr as the New York ceremony takes place.
In a similar fashion to the Met Ball stream, in which reporter William Norwich and model Elettra Wiedemann hosted red carpet coverage, fashion journalist Tim Blanks will be providing interviews and other exclusives as part of the CFDA Awards broadcast.
Steven Kolb, the CFDA's chief executive officer, is quoted by WWD as saying that the online show will "broaden the awards' audience."
This year's CFDA Awards will be presented by Seth Meyers of Saturday Night Live, with Ashley Olsen & Mary-Kate Olsen for The Row, Jack McCollough & Lazaro Hernandez for Proenza Schouler and Marc Jacobs all in the running for the Womenswear Designer of the Year Award.
Meanwhile, Hollywood actor Johnny Depp will receive the Fashion Icon Award due to his "personal and eclectic sense of style." Last year the prize went to pop star Lady Gaga.