Blake Lively Speaks About Being The New Face of NEW Gucci Perfume; Première!

Blake Lively on the set of Gucci Premiere perfume ad

Perfume news people! And it’s prestige Milan fashion house, Gucci’s turn to delight fashionable noses with a brand new scent! It’s name is Première and the face of the new fragrance is none other than Blake Lively!

How wonderful! In the words of Gucci creative director Frida Giannini, the perfume is for a beautiful, successful woman who is ‘living her moment, whether it’s on the red carpet or at a private dinner.’ Wonderful Blake – doesn’t she look as though she smells divine? DEFINITLEY a good choice, there Gucci – has been busy posing away for the new perfume’s imagery.

Gucci perfume, Premiere

Frida Giannini said she chose the actress partly ‘because she is a girl of extraordinary beauty and she’s a girl who loves fashion. She has great taste in clothes.’  But she also admired her attitude; ‘… although she’s young, she’s also very determined, and I liked this spirit.…She knows how to be a diva in the right sense, with an aspirational glamour.’

For her part, BlakeLively is a great fan of the brand, saying, ‘Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,’ she said. ‘In their designs, in their images, in what they stand for philanthropically, and especially in their fragrance.…I couldn’t be more proud to be working with Gucci and its heart, Frida.’ When asked by WWD about her views on Old Hollywood style, Lively noted she had grown up watching old movies, and lavished praise on Katharine Hepburn – ‘the perfect example of all that I believe women should be’, Grace Kelly ; ‘Grace’s style was soft like a sigh’ - and Audrey Hepburn, whose style ‘captured happiness.’ I wish women still walked around the house in full-length, black-tie-worthy dressing gowns,’ she said. ‘You can watch ‘The Philadelphia Story’ on silent and still love it. It is one of the greatest fashion shows you’ll ever witness.’

Ah she’s such a classy lady! We can wait to smell the new smell!