It’s not exactly a food item, but the inspiration behind a bizarre beauty practice in Japan – bagels – has put the donut-shaped bread product at the top of the food-related rising Google searches this week.
The reason? National Geographic series Taboo’s September 23 feature on the ‘bagel forehead,’ a phenomenon in Japan in which saline injections are used to swell up the forehead, and then a donut-shaped ring is created by pressing the thumb into the middle like a thumb-print cookie.
The effect is temporary and lasts up to 24 hours.
The strange body modification phenomenon captivated Google users this week, as variations of the term bagel forehead dominated food-related rising terms as breakout searches, meaning they experienced more than a 5,000 percent increase in traffic.
Here are the top 10 rising food and drink-related search terms on Google over the last seven days, as of October 3, 9 am GMT.
1. Bagel forehead Breakout
2. Bagel head Breakout
3. 台風コロッケ (croquettes in Japanese) Breakout
4. Bagel heads +850%
5. Bagel +450%
6. 俺のイタリアン (Italian in Japanese) +300%
7. Weight watchers online +250%
8. Moon cake +90%
9. Marmiton recipes +70%
10. Shawarma +60%