Anna Wintour in the campaign video
Someone’s in trouble – and this time, instead of dishing it out, it could be Anna Wintour in the firing line. The Vogue Editor has made a video as part of a $1 billion campaign for the Obamas, which gives viewers the chance to win a seat at a fantastic New York City dinner with Wintour, Sarah Jessica Parker as well as Michelle Obama and the president himself. Swish, yes? Well, apparently not. The video has been branded ‘inappropriate’, and has already been met with a counter attack from the Republican National Committee (RNC).
The RNC have reused the video for an advertisement of their own, cleverly mocking the scenes showing Wintour fussing over her amazing job, and the wonderful people she gets to meet as a result of it, by playing the video in full – alongside shocking unemployment statistics that were released the same day.
After several dismal report findings - including unemployment rate among women in the US rising from 7 per cent to 7.9 per cent under Obama, and youth unemployment rising from 14.0 per cent to 16.1 per cent - flash up across the screen, the video ends: ‘Obama is focused on keeping his job, but what about yours?’ Oh dear…
The video is a pitch aimed at young, urban, professional women who love nothing more than curling up with a copy of Vogue and a Sex and the City box-set – who doesn’t? – but the Obamas weren’t expecting such furore from those outside of the target demographic, who are saying it is genuinely out of touch.
‘There couldn't be a better demonstration of this president's misplaced priorities than a glitzy fundraising video release on the same day that marked more unemployed Americans,’ said RNC Chairman Reince Priebus in a statement. ‘It's more than obvious that this president just doesn't get it. Millions are out of work, struggling to make ends meet and all this president cares about is raising money with the rich and famous to protect his own job.’
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